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Alarm clock in sound activated or permanent display Flip technology: the numbers automatically correct when turned over Battery life: approx. 6 months sound activated display or 2-3 weeks in continuous display; Product description The new Gingko Flip Click watch is the second generation of our 6 year best-selling Click Clock Collection and it has the same sharp and clear line design as our Cube Click watches. With the same noise-activated clock system as our other click watches, the clock display automatically disappears when it is quiet but still moves perfectly every second. It lights up again when you give a gentle touch, or give a cheerful clapping or a magical click on the fingers. The flip click watch only shows you the time (12 or 24 hour format) instead of switching between date and temperature. However, this simplified display feature has made setup super easy. To set the time and alarm, simply touch the fine laser engraved buttons. When the alarm goes out, gently \; Product description The new Gingko Flip Click watch is the second generation of our 6 year best-selling Click Clock Collection and it has the same sharp and clear line design as our Cube Click watches. With the same noise-activated clock system as our other click watches, the clock display automatically disappears when it is quiet but still moves perfectly every second. It lights up again when you give a gentle touch, or give a cheerful clapping or a magical click on the fingers. The flip click watch only shows you the time (12 or 24 hour format) instead of switching between date and temperature. However, this simplified display feature has made setup super easy. To set the time and alarm, simply touch the fine laser engraved buttons. When the alarm goes out, gently \; The new Gingko Flip Click watch is the second generation of our 6 year best-selling Click Clock Collection and it has the same sharp and clear line design as our Cube Click watches. With the same noise-activated clock system as our other click watches, the clock display automatically disappears when it is quiet but still moves perfectly every second. It lights up again when you give a gentle touch, or give a cheerful clapping or a magical click on the fingers. The flip click watch only shows you the time (12 or 24 hour format) instead of switching between date and temperature. However, this simplified display feature has made setup super easy. To set the time and alarm, simply touch the fine laser engraved buttons. When the alarm goes out, gently \