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REDUCE CHLORINE This filter significantly reduces chlorine from the faucet for pure, refreshing taste. REMOVES LIME: Reduces limescale from tap water to protect your kettle for massive scale buildup, which reduces that of your kettle. The reduction of limescale deposits significantly improves the taste of tap water REMOVES IMPROVES It helps remove other contaminants such as heavy metals, lead, algae and other forms of bacteria that escape into tap water. GREAT VALUE - Very easy to use and only need to change the filter every 90 days. Easy to set clock to remind you when to change the filter. 100% RECYCLABLE You can recycle the whole pitcher and cartridge.